You've got the book. The digital product is yours. Now you have the virtual training. Now what? Simple. Now, you need to make it popular.
With all that's available online, you have a wealth of possibility at your fingertips.
Through blogging is one of the best ways to spread the word, establish credibility and position your message.
Let's assume you have a book you are promoting. After https://www.daniellawrence.net you've completed the blog post, it's time for targeted effort to share the post.
The more visibility the post receives obviously the more opportunity to sell the "thing" you have for sale.
Here are 21 ways to promote your book with a blog post:
You can get more traffic by sharing some of your content on your blog. This will bring readers back to your posts. Send the first paragraphs of your blog post to your subscribers with "read the entire article" and the permalink to the blog post.
Post the permalink on social media. It's likely you have several social media accounts. These are great places to place your blog posts.
Take short snippets from your blog post and use these as tweets. Within a 5 - 10 minute period, you can literally write 25 tweets, if you simply take the content out of your blog post.
Be sure to use hashtags to gain more traction. You could, for example, use #dogtraining #dogs in your book.
Post on Social Network groups you belong to that permit you to do so. Not all groups allow you to self-promote, so be sure to adhere to the group rules.
Slide Share the blog post. You'll be amazed at how quickly your Slide Share posts can receive hundreds of views. Invite readers to go to your blog to read more posts you've written.
Post the full article on 3 - 6 top article directories. In the resource box you can direct readers back to your blog with something like, "For more articles by _____________ go to _____________."
Add your post to blog communities. There are plenty of locations that allow you to promote your blog post.
Add images specific to the topic you are writing about. In the case of your book, an image of the book cover is always a great idea.
Keep up with comments and respond promptly. The more interaction you have with your readers, the better.
Keyword optimize your post and headline. This is crucial to get the most from your efforts.
Video can be added to your post. More and more every day, video plays an important role in gaining interest and traction for your efforts. A 30-second video can generate interest and help you get noticed.
At the end of each post, ask readers to take some action. You could ask readers to comment, sign up for something, purchase your book, or hit the share buttons on social media. The more you can get readers to take an action, the better.
Offer multiple ways for visitors to your blog to join your subscriber list. Providing solutions to specific problems will get more opt-ins than something too general.
Put portions of your blog post in an autoresponder (AR) sequence leading back to the original post by way of the permalink at the end of the AR message.
With high-trending topics, make the media aware of your post. You never know what can happen as a result.
Send an invitation to other bloggers, media, and people with a wide reach to interview you on their podcast, blog, or as a featured expert at a telesummit.
Create a short video about the blog post that you load on YouTube. Put the post permalink in the description of the video.
Create a simple infographic that highlights the key points of your blog post. Post the infographic on various social media locations.
The content can be repurposed into an article. You should post on at least three directories, with the mention of your blog post within the article.
Use Pinterest and Instagram to capture visual fans and bring them back to your original post.
Bottom line is this: your job is to do all you can to get the word out about your book, info product, or other digital product. You are not selling the "thing"
You're actually using the "thing" as the vehicle for something bigger-your message. The packaging is only one piece to the puzzle.